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Vol. 16 No. 8 April 2002

SPECIAL REPORT
The Shifting Cost of College
Financial aid experts, college presidents and education writers as well as COLLEGE BOUND participated in a seminar last month sponsored by the Education Writers Association and Michigan Journalism Fellows at the University of Michigan in Ann Arbor. The purpose of "The Shifting Cost of College­From State to Student?" forum was to discuss the latest trends in college financing. Here is some of what CB found.

AMELIA is a sophomore at a large public research university in the Midwest. In spite of the scholarships and merit aid she has received, her family's contributions and work, she calculates she will accrue $20,000 in debt as an undergraduate. And she is worried. Both her parents are still paying off loans from their own schooling and she has two younger siblings close on her heels who will need to take out loans to pay for their educations.

"Will she be able to pay back her loans?" she wonders. "Will she be able to take on another $12,000 in debt for graduate school?" "Will her parents be forced to file bankruptcy to pay for their childrens' educations?"

Amelia is not alone. Increasingly, experts nationwide are worried about the debt students are acquiring to pay for their higher education. And it is not just deferred loans that are of concern. Credit card debt is also escalating. Currently, 44 percent of college students have credit cards, according to Neale Godfrey, author of The Ultimate Kids' Money Book. And more are going into credit card debt to cover expenses.

RISING DEBT
Two out of three students need to borrow money to attend college, according to a new report released in March by the State Public Interest Research Groups (PIRG) Higher Education Project. Moreover, four out of 10 students have unmanageable debts as they graduate and enter the job market.

PIRG found that debt for students doubled between 1992 and 2000. The average graduate owed $17,000 in 2000, up since 1992 when the average debt was $9,188. A third of students who graduate owe more than $20,000 in loans, according to PIRG, and half of all student borrowers also have credit card debt averaging $3,176.

In 2000, 64 percent of students graduated with student loan debt-71 percent of students from families with incomes less than $20,000 and 44 percent of students from families with incomes more than $100,000.

Clearly, many students are borrowing much more. Some students are graduating with $5,000 to $6,000 in credit card debt, according to Bernice Lindke of Eastern Michigan University in Ypsilanti. Also, a random sampling of students in various majors at the public Eastern Michigan revealed that the average loan indebtedness at graduation in December 2001 ranged from $16,500 in international business to $37,681 in communications. This means their monthly payments based on a 10-year repayment period at 5.99 percent ranged from $183.10 to $418.15.

Nationwide, by 2000-01, annual borrowing grew to $43 billion-a 136 percent increase, up from the $14 billion borrowed for postsecondary education in 1990-91, according to Jerry S. Davis, vice president of higher education research at the Lumina Foundation based in Indianapolis.
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WHAT ELSE IS UP?
In addition to debt, what else is up?

  • Tuition and fees. Tuition and fees have increased by 48 percent in the last 10 years. According to Davis, tuition and fees at colleges and universities are growing faster than student and family earnings.
  • Merit aid. Support in some states for merit aid is growing faster than need-based programs. Some states are providing more merit aid in order to reduce the rising costs of tuition for middle-income families and to put pressure on state high schools students to be better prepared. Also, some states figure better-prepared students are not as likely to need remedial programs and are likely to finish college. States also are attempting to stem their brain drain and encourage talented students to attend in-state colleges.
  • Educational costs. Colleges say their costs are up for a host of reasons-health care benefits, labor contracts, deferred maintenance. In addition, universities are being hit with increases in utilities, for costs of computers and upgrades and the shifts in expenses the technology has required.
  • Demand for higher education. More minority, at-risk and first-generation students are expected to seek postsecondary education and training. According to Davis, there is a major demographic shift coming that will change the face of the undergraduate population, with more minorities, at-risk and first-generation students trying to enroll. They are going to seek education and training and they must do this to survive in today's economy.

WHAT'S DOWN?

  • Grants. In 1990-91, 49 percent of all aid was in the form of grants and 48 percent was in loans. By 2000-01, only 41 percent of all aid was in the form of grants and 58 percent was in loans.
  • Federal grants since 1980. The pressure is on the states because federal funding of higher education grants has declined. Also, according to Edward P. St. John, Educational Leadership and Policy Studies at Indiana University, it used to be that Pell Grants covered tuition costs. But he argues that the purchasing power of the Pell Grant (which next year should be a maximum of $4,000) has actually declined since 1975. His recommendation: Increase the Pell Grants back to the 1975 purchasing level.
  • Parental contribution. Financial aid officers are noting that today's parents seemingly do not want to pay for their child's education as much as in the past. Parents tell financial aid officers they want to put the burden on the student.
  • Need-based aid. States with mature programs such as Pennsylvania, New York, Illinois continue to provide need-based aid. Other states, though, are not increasing need-based aid at the same level as merit aid. In 1989-90, non-need-based aid was 11 percent and need-based aid 89 percent, according to the National Association of State Student Grant and Aid Programs. By 1999-2000, non-need-based aid was 21 percent and need-based aid was hovering at 78 percent.

"Geography matters," adds Davis. "Where you live often limits your ability to go to college....the combination of federal, state and institutional grant aid is often insufficient to close the sizable affordability gap, particularly for low-income students."

THE OUTLOOK
Indeed, studies from "Access Denied: Restoring the Nation's Commitment to Equal Educational Opportunity," a report of the Advisory Committee on Student Financial Assistance, found that low-income students cannot attend college without financial aid, and they need more aid than they are getting. At the same time, 1.1 million college-qualified low-income students may not enroll in postsecondary education in the next decade due to unmet financial need.

Unless financial aid policies are modified, the negative effects of more student borrowing and expansion of merit-aid programs will worsen, the report predicts. Also, in the coming year, states may need to raise public tuition as the private colleges did during the last 10 years.

While, according to Davis, there are students for whom borrowing makes sense, the worry is that borrowing makes some people worse off. And at the rate that students are borrowing today they are essentially paying for a fifth year of college. Also, students are reducing their likelihood of getting a graduate degree. Finally, minority students are more likely to have loans and not be able to complete their degree.

Davis argues that the financial aid situation today begs for attention now because demographic projections show that an increasing proportion of college students will be from low-income groups in the future.

Meanwhile, a new 37-member National Blue Ribbon Panel on Student Financial Aid met early last month to study the financial barriers that keep needy students from pursuing a degree. It will issue findings. CB will keep you posted in future issues.
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Why Does Tuition Keep Going Up?
According to Jane Wellman, senior associate at the Institute for Higher Education Policy in Washington, the biggest reasons tuitions have been going up everywhere, among the public colleges in particular, is because of the reductions in state appropriations for higher education.

"It is happening in all the institutions," Wellman told seminar participants in Ann Arbor. And, "the community colleges and four-year institutions which serve the majority of students in the public sector don't have the same ability as the research universities to go into the revenue markets to offset some of those costs. They are probably eating more real losses in revenue than is the case for the other institutions.

"These community colleges and four-year colleges also have seen increases in tuition, of course, and on a percentage basis some of the biggest ones. But they still are serving primarily the low-income, middle-income and commuter markets and their tuitions are still very low. Although they've tried to rev up their private fund-raising capacities, diversify revenue and do more community service, there is not a lot else in terms of markets for them to go into.

"These institutions are being hit particularly hard. And these are the institutions serving the majority of students in most of the states, the majority of students of color in most of the states and the majority of low-income students," Wellman explained.

PRIVATE INSTITUTIONS
"The reasons why tuitions are going up among the private institutions is a little more complicated," said Wellman. "Everyone is competing for prestige within their niche. The private institutions are much more student-market and tuition-driven than is the case with the publics. Yet, many of the private institutions are geographically in states that are in either low or modest growth or even declining growth areas. So they are looking at a shrinking market for the traditional-age college student.

"As a result, many of them have changed a lot of what they are doing. They are going after older students and into postgraduate markets. They are trying to diversify their base because their core has been shrinking and it has been shrinking for a long time.

"And private institutions are having to spend more money in order to get and keep students with institutional aid, sometimes called 'tuition discounting,'" Wellman noted.

TUITION DISCOUNTING
"This is the single biggest reason for higher costs and higher spending inside higher education," Wellman pointed out, adding that "in the second tier of private institutions, some studies have shown that 80 to 90 percent of freshmen are getting some kind of discount. That market is very competitive. Those students are not going to come to those institutions if they don't get some kind of discount. For all privates, it is a lower number.

"Some of the 'medallion' schools working in national pools don't do much of it at all," she added. "But for the less selective four-year colleges you see the steepest discounting especially of freshmen. Now, those institutions do a great job of educating students. They have good graduation rates, they provide a high-quality education and they still maintain low student-to-faculty ratios. Discounting is not an aspersion about what these institutions are doing, but it is what they have to do to survive in this market. It is a very competitive market," she said.
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A NARROW DEFINITION OF PRESTIGE
Also, "a lot of what is driving these costs in institutions is competition for a fairly narrow definition of 'prestige' and 'quality" in higher education," Wellman said. "The great thing about American higher education is that we have the most diverse institutions in the world. And we have built a system that is premised on the idea that there is no one single model of excellence. A good community college and a good technical institution and a good four-year liberal arts institution and a good research university all can achieve excellence in distinctive ways.

"But, the competition for a particular notion of excellence is becoming much more acute. And competition in higher education drives up prices, it doesn't cause them to go down. It causes them to go up because all these institutions are striving for a certain kind of quality.

"Parents and students are interested in that market for quality. But one of the facts about higher education is that much of the market is an internal market. We are the consumers of our own products in higher education. The institutional trustees and the faculty are terribly interested in those quality ratings and look at them as intensely as do incoming students.

"Some studies have shown, though, that the percentage of students who look at those rating services and who are sophisticated consumers of colleges is less than 10 percent. The large majority of students are not going to college based on that kind of analysis. But the U.S. News and World Report ratings and the other ratings of quality are all heavily weighted toward resources. They are measuring money, and different slices of money and that kind of quality costs a lot of money. But it is not the only form of quality that is necessary for excellence," Wellman observed.

WHAT IS LIKELY IN THE FUTURE?
"Tuitions will keep going up for the simple reason that state budgets are going to continue to decline and because the markets are going to allow it to occur," she noted.

"Around the coast and in the Sunbelt states demographically-driven demand for higher education is going to be going up 10, 15, 20 percent. They are going to have a huge infusion of new students and are not going to have the revenue base to pay for it.

"Research universities are going to be able to increase tuition and also they will be able to ration enrollments. In many states, the 'medallion' universities are incrementing up their admissions standards. They are rationing enrollments in order to maintain quality and to maintain their fiscal base in light of declining resources. So you are going to see a whole lot of pressure in those states in the community and four-year institutions," she predicted.

WHERE DOES THIS TAKE US?
Wellman concluded, "These comprehensive overhauls of financing systems that people periodically call for-we should stop doing it this way and do it some other way-are theoretically interesting to talk about but the political reality is it's not going to happen. We have a state-based system of finance. All state budgets are incrementally driven.

"The federal role is highly circumscribed with respect to higher education and it has been changing too. We have to be asking hard questions about the nature of markets in higher education and also who the students are that need to be served in the future, where they are really going to be going, and focus on the low-end institutions as much as the high-end institutions."
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State Scoops
Did you know?
Info CB gathered while attending a seminar on college financing.

Wayne State U.: According to Charles R. Bantz, Wayne State University is "known as the school where people who are the first in their family go to college." It was founded in 1868 with a medical college and today has 15 colleges in its fold. It became a public university in the 1950s, and today has 31,000 students, 12,000 graduate students making it one of the five largest graduate schools in the country. Tuition: $4,400 a year.

Truman State U. in Kirksville, Missouri, is one of 19 public liberal arts universities in the country and has gone through a period of growth in recent years. It reorganized to focus on 43 undergraduate programs. Foreign language enrollments have increased from 417 in FY85 to 2,304 in FY01. International student enrollments have grown from 12 to 428, and student faculty cooperative projects 96 to 1,035. Enrollment of students of color has increased from 209 to 414. Students come from 25 states with average ACT score 27, GPA 3.74 to 4.0.

MEAP. In Michigan, tuition at its public institutions is capped next year at a 8.5 percent increase, or $425. To offset tuition costs, Michigan has begun a MEAP Michigan Educational Assessment Program, using money from a tobacco settlement for scholarships for Michigan high school students who pass a test in four areas. Each grantee receives $2,500 for college.

State Tuition Increases. The U. of Massachusetts system will increase tuition by 7.8 percent for in-state students, to a total of $5,047. It will increase it for out-of-state students by 3.1 percent....At the U. of Illinois, tuition is expected to jump 10 percent or an additional $500 for freshmen to $5,302 for tuition, and a total of $6,736 for tuition and mandatory fees in-state. Other Big Ten universities are expecting increases-U. of Iowa 18.5 percent and 13.6 percent at the U. of Minnesota.

P.S. What resources are financial aid experts talking about? The Burden of Borrowing: A Report on the Rising Rates of Student Loan Debt from the State PIRGs Higher Education Project, 2002, available at www.pirg.org/highered/burdenofborrowing.html

UnEqual Opportunity: Disparities in College Access Among the 50 States, Lumina Foundation, 2002; available on the Lumina Foundation web site (www.luminafoundation.org).

Trends in Student Aid and Trends in College Pricing 2001 from The College Board Publications, Box 886, New York, NY 10101-0886; $15 each plus $0.44 for postage and handling.
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THE COUNSELOR'S CORNER
Who is Paying for What?
What should families know about financial aid this spring? Here, Sandy Baum, economics professor at Skidmore College in Saratoga Springs, New York, talks about what the public needs to understand about the cost of college and who is paying for what.

THE STATE SUBSIDIES to higher education are declining as a percentage of the funding for public higher education. State appropriations are still a very significant part of funding for public higher education, but they have declined significantly. They were 44 percent of the revenues of public institutions in 1980 and now they are 33 percent. That means students and families are paying a higher percentage of the total cost.

Tuition is an increasing proportion of the cost. Students now pay 20 percent of costs (up from 13 percent in 1980). But that is still a fraction of total educational costs. This is important for students and potential students to understand. Even though it feels like they're spending a lot, all of them pay only a fraction of their actual educational cost. That is true at private colleges as well as at public colleges. Even if students are paying $35,000 a year, that is still far from the total cost of their education.

EFFICIENCY AND EQUITY
A reasonable question is, "Why is it we should be subsidizing students anyway?" Economists like to answer that question in terms of arguments of efficiency and equity.

  • There are public benefits involved with having an educated citizenry. If we didn't subsidize students, we as a society would get less production from higher education than would be optimal for us because people are only basically willing to pay for the benefit to themselves.

    Another reason is "credit markets." If we didn't subsidize students at least through guaranteeing their loans, they wouldn't be able to come up with the money to pay for college.
  • Then there are, of course, the equity reasons. We at least pay lip service to the idea of "equality of opportunity," and that education is a merit good. It is something people deserve to have access to, regardless of whether they can afford it or not. None of that tells us how much we should subsidize them, whether tuition should be 19 percent or 13 percent or 50 percent or zero at public institutions.

WHY WORRY?
We may think we have low-cost public education and that everybody should be able to enroll. College participation rates by income levels though are frightening when you look at the differences. In the lowest income quartile, 57 percent of 18-24 years olds participate in college, but at the highest-income quartile, 86 percent do so. It is not just a lack of preparation. Even if you control for test scores and you control for parents education level, it is still true that there is a significant difference in the participation rates based on family income. Some people do not have enough money and we do have to worry about their access to college.

As we all know, tuition has been rising. As states begin announcing tuition for next year, we are going to see a lot of high increases because of the economy and state budgets. One issue is how we measure it. For example, North Carolina has low tuition, it is now announcing big increases-Chapel Hill is raising tuition 21 percent. This amounts to $500. Now, $500 sounds a lot less daunting than 21 percent. How we say that matters. If the increase is presented as a "huge" increase, then students say, "I just can't afford it." It is important for students to understand the real dollar amount.

However, there is also a significant amount of available student aid. In fact, over the last decade, grants that come from states to their students have increased 90 percent in real terms. So state grants, even though they are only 6 percent of student aid, are making up an increasing portion of how students are paying tuition costs.

The fact that aid is part of the picture and many students don't pay the full "sticker price," means you can't just compare tuition levels in different states. In Vermont in 2001, they had high tuition levels ($6,918), but they had generous student aid ($6,250). In South Dakota, they had moderate tuition levels ($3,206), but they didn't have a student grant program ($0). It matters how the state student aid programs and tuition levels fit together when you are thinking about affordability.
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PROBLEM OF ACCESS
One of the problems with state grant programs in recent years is the same as the problem with institutional grant programs and federal aid. Increasingly, we are not giving the money to the students who need it the most. The distribution of student aid at all three levels is moving away from lower-income students toward middle-income students. (Average public subsidies to upper-income students is more than $15,000.) We need to worry about this in terms of access.

But need-based aid is far from going away. If you look at state scholarship programs and how they have grown, merit aid is skyrocketing, need-based aid is flat. We are moving away from need toward merit. But, there is still a lot of need-based aid out there. Seventy-eight percent of state grants are still need-based.

So, public tuitions are rising, private tuitions are rising. But the publics are going up faster this year, and need-based aid is covering less of college costs and loans are outweighing grants. There's a lot of bad news.

There is also good news. Part of the good news is that aid is still need-based and even these high tuition rates of increases in the public sector are on the basis of tuitions that are still really quite low. Education is still a good buy. The rate of return for the investment in higher education is very high and keeps increasing. And the state is subsidizing education tremendously. To say, "It is too expensive, I shouldn't go," is usually not a wise decision.

We can affect public perceptions by giving people better information-understanding that students are not paying the whole cost of their education, that they are being subsidized and that headline-grabbing tuitions are not the tuitions that most students pay.

Also, less than 1 percent of students go to colleges that charge more than $27,000; 40 percent go to schools that have tuitions and fees that are $4,000 or less. Most students aren't paying $100,000 over four years for their education.

So, in the end, students need to know that there are benefits from higher education. There is a payoff and it isn't just about money. They need to know that they don't pay the full tuition price themselves and there is availability of student aid. It is true that students are accumulating more and more debt, and more than they can handle. But that said, borrowing for college is a good investment. Students will get returns for the rest of their lives.

Adapted from remarks made in March in Ann Arbor, Michigan, at a seminar sponsored by the Education Writers Association and the Michigan Journalsim Fellows.
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Web Sites on College Costs
www.NACUBO.org / institutional _ effectiveness; NACUBO.org / public _ policy / cost _ of_ college; www.nces.ed.gove and www.
nces.ed.gov/ipeds; www.indiana.edu / ~iepc /; www.luminafoundation.org

ADMISSIONS WATCH
So Goes Harvard.... Following the events of September 11, some admissions experts speculated that there might be a downturn in college applications particularly for those institutiosn far from home. Harvard found that its applicants from most areas remained the same or increased, with gains in the Midwest, South and New England, according a recent issue of the Harvard University Gazette. At the same time, there was a 6 percent decrease in applications from abroad and some regions in the western U.S. showed slight decreases.

Indeed, for the 11th time in the past 12 years, record numbers applied for admission to Harvard this year for the Class of 2006-19,520 students. Harvard attributes the increase to its Capital Campaign that enhanced its laboratories, classrooms, dorms and technology as well as financial aid. The average annual scholarship is now more than $20,000. Women comprise nearly 50 percent of the applicant pool.

Early Admits Up. The University of Chicago total applicant pool was up 10 percent over last year to 8,179. The biggest increases, according to the University of Chicago Chronicle, came from Illinois and the West. Applications from African Americans increased by 30 percent and from Hispanic/Latino students 38 percent. Early Applications were also at an all-time high and 1,114 were admitted, with 73 percent coming from the top 5 percent of their class. The admit rate among early applications declined, however, from 54 to 46 percent.
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COLLEGE BOUND's Publisher/Editor: R. Craig Sautter, DePaul University; Chief Operating Officer: Sally Reed; Contributor: Marc Davis; Circulation: Irma Gonzalez-Hider; Illustration: Louis Coronel; Board of Advisors: Rosita Fernandez-Rojo, Choate-Rosemary Hall; Claire D. Friedlander, Bedford (N.Y.) Central School District; Howard Greene, author, The Greenes' Guides to Educational Planning Series; Frank C. Leana, Ph.D., educational counselor; Virginia Vogel, Educational Guidance Services; M. Fredric Volkmann, Washington University in St. Louis, Mary Ann Willis, Bayside Academy (Daphne, Ala.).


 

 

In This Issue

Feature Article
The Shifting Cost
of College

Why Does Tuition Keep
Going Up?

State Scoops

THE COUNSELOR'S
CORNER
Who is Paying for What?

Web Sites on College Costs

ADMISSIONS WATCH
So Goes Harvard
Early Admits Up

 


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